Demand Generation - GBS World

GBS.World provides proficient and knowledgeable demand-generation facilitation services to advance Africa’s business process outsourcing & offshoring (BPO&O) and IT outsourcing (ITO) sector, with an explicit focus on export revenue generation and impact sourcing job creation for youth and women.

UNLOCK DEMAND

Global Business Services Demand

Source Market Investment Promotion

Market Analysis & Entry

Buyer/Investor Lead Management

Buyer/Investor Engagement

Impact Measurement

Demand Generation Implementation

The worldwide demand for Global Business Services (GBS) is projected to reach US$1,01 trillion by the end of 2023 – most of this demand originating from the Global North. GBS.World can enable your offshore/nearshore location to capture your share of demand generation, job creation, youth and women empowerment and export revenue.

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Demand Generation

Our global-to-Africa demand-generation facilitation services include source market investment promotion, matchmaking and inward/outward missions across demand and supply leveraging the GBS.World digital marketplace with over 200 operators and buyers. Research and advisory services include in-depth location reviews, case studies, blueprints and strategies and benchmarked country profiles.

BUYER/INVESTOR SOURCE MARKET CLIENT MANAGEMENT

Buyer/Client Demand Pipelines
Lead Generation
Lead Qualification
Demand-Led Nurturing
Business Services Conversion
Buyer-to-Location Matchmaking
Client-to-Supplier Matchmaking

BUYER/INVESTOR SOURCE MARKET ENGAGEMENT

Buy-side Market Mapping and Analysis
Source Market Entry Analysis
Vertical Industry Penetration Analysis
Inbound Investment Missions
Outbound Trade Missions
Investor Road Shows
Buyer Round Tables

SOURCE MARKET INVESTMENT PROMOTION

Direct In-Market Representation and Promotion.
Personalized and Targeted Source Market Brand Awareness and Perception Shift Campaigns.
Thought Leadership Content and Positioning
Case Studies and Success Stories.
Event Attendance and Networking
Exhibition Stands/Booths at Buyer/Client Events.
Investor/Promotion Handbooks.
Value Proposition Design & Development

IMPACT
MEASUREMENT
OF

Jobs Created
Customer Lifetime Value
Export Revenue
Tax Revenue
Impact Sourcing
Community Impact
Small Business & Entrepreneur Development
Women Development
Youth Development

UNLOCK DEMAND

Global Business Services Demand

GENERATE SUCCESS