2023 Abridged Africa GBS Benchmarking & Market Report

This abridged market report is an extract from the extended data bank profiling 26 African countries as GBS/BPO locations for global and local analysts, industry operators and business buyers. It provides key insights and data points covering eight selected sample countries, presenting a salient snapshot from the data bank of the full report and giving the discerning global investor a view of what is to come.


What you’ll find in this report

To give a glimpse of the data points and information in the full data bank of the 2023 Africa GBS Benchmarking and Market Report, eight countries have been reviewed in this abridged report. These locations are those that have shown notable signs of growth and maturity, playing a key role in pioneering Africa as a new frontier for GBS/BPO activity. They include: Egypt, Ethiopia, Ghana, Kenya, Nigeria, Rwanda, South Africa and Uganda.

The estimated B2 English-speaking addressable talent pools and monthly ramp-speeds for new hires are provided for all 8 sample countries providing a snap shot of what to expect in the extended data bank for all 26 countries. In addition, the report includes key data pertaining to impact sourcing, fully loaded operating costs and BPO and contact center services delivered on the continent.

The report also reviews Africa’s GBS/BPO core value proposition and key industry highlights. It includes a SWOT analysis, sample country highlights and broader data and stats on the GDP, total populations and total youth populations (18-35 years) of the Africa GBS/BPO locations. The general political environment, ICT infrastructure, transport infrastructure and commercial property market of the continent are reviewed and highlighted in the text, commentaries and infographics throughout the report.