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COMPETITOR ANALYSIS AND BENCHMARKING

Our competitor analysis and benchmarking, identifies competitors that are similar in size, talent, service lines and market presence. In addition, we benchmark your organization against industry best practice based on service criteria by global buyers and information collated in our GBS competitiveness indices. We use this information as a point of comparison to identify your company’s strengths and weaknesses relative to each competitor and to market requirements and service demands.

Market Diagnostics

Our Market Diagnostics provide relevant, incisive data and knowledge for governments, industry associations and service providers. We work with our clients to determine what specific questions and challenges they need to diagnose and then design GBS demand-to-supply side analysis to answer these questions. Our networked team of researchers and analysts are able to collect, analyse and tap into credible industry data and accurate market intelligence tailored to help attract demand and meet supply.

Opportunity Identification

Our Opportunity Identification enables governments, industry associations and suppliers to analyse, identify and unlock opportunities in global business services (GBS). We work with our clients to identify their objectives (e.g. job creation, attracting global investors and FDI) and scope the available opportunities which can meet these objectives using our Market Diagnostics toolkit.

Growth Strategies

We work with our clients to identify their winning objectives and the boldest route to achieving these. Strategies are about making difficult choices on what opportunities to pursue and what to prioritise given scarce resources and implementation capacity. Rather than taking a cookie-cutter approach to strategy formulation, we fashion bespoke strategies based on our clients’ needs and their context.

Implementation Support

We work with our industry association, government and donor clients to support the smart implementation of sector growth and inclusive development plans. Successful implementation requires a well coordinated ecosystem across the public, private and development sectors. We leverage our networks and experience to support the coordination of these players and build the capacity of the implementers.

Genesis GBS works with our clients to determine what specific questions and challenges they need to diagnose and then design GBS demand-to-supply side analyses and benchmark reports to answer these questions backed by go-to-market action planning and implementation services.

  • GBS World
    August 6, 2024 at 12:16 pm

    The Genesis GBS team has produced similar research and products for the GBS/BPO sector which gave us confidence in them delivering as per our requirements. The quality of work was excellent and the project was delivered on time and within budget. We would highly recommend their services for market diagnostics, research, feasibility studies and value proposition development.

    East London IDZ

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  • GBS World
    August 6, 2024 at 12:22 pm

    Working as Field Marketing Manager for Genesys in several regions, I am super happy to work already a few years with Mark Angus from Genesis GBS in South East Africa. Genesys delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries. This is enabled by Genesys CloudTM, an all-in-one solution and the world’s leading public cloud contact centre platform, designed for rapid innovation, scalability and flexibility.

    Without a strong business partner network I could never deliver the best for Genesys. I worked with Mark on several projects and the strengths of Genesis GBS is that they provided very insightful and pertinent market research and analysis for our Africa reports/surveys, as well as supporting thought leadership and business development/marketing content. Mark presented these survey results on my organized Genesys flagship events in Johannesburg in 2018 and 2019. I would highly recommend Mark and Genesis GBS as experts and researchers for Africa research!

    Genesys

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