Smollan Group

Smollan is an international retail solutions company delivering growth for clients across five continents by covering every aspect of how a Brand is managed at the point of sale.

With extensive industry experience, an exceptional human platform and sophisticated systems, Smollan has provided consistent excellence in operational execution to retailers and manufacturers for three generations.

Smollan delivers growth by acting as an extension of our clients’ brands by:

– Ensuring perfect representation on shelf through outsourced sales forces, and in-store merchandising, stock management and promotional implementation;

– Engaging shoppers to create an experience that delivers on the client’s brand promise; and

– Providing actionable insights into the trade through Smollan’s technology offering of category management, dashboard reporting and a custom mobility platform.

From a traditional sales agency, founded in South Africa in 1931, Smollan has grown into an international retail solutions company with over 50,000 employees. CEO, David Smollan says, “Companies should think of us as an execution engine for some of the below-the-line ideas they might have. We link up the marketing discipline and the sales discipline in a more horizontal way.”