Brussels was a hub of activity with delegates from Eastern Europe and other global regions attending the annual Future of Emerging Europe Summit & Awards 2022. The event recognizes and celebrates the region’s achievements in sustainability, innovation and entrepreneurship. Additionally, the event celebrated the release of the 2022 edition of the 200-page Future of IT Report by Emerging Europe. The report featured a 12-page chapter, prepared in collaboration with GBS.World, showcasing results and key findings from international buyers derived from the GBS World Competitiveness Index. Poland, Czechia, Hungary, Romania and Ukraine are consistently rated as high performers across various digital and ITO subcategories.

Elsewhere in Europe, Moldova is quickly-becoming a European IT outsourcing (ITO) hub, where IT product and service exports have increased by more than five times over the last five years, with the majority going to EU nations, as reported by the Moldovan Economic Ministry. It is estimated that the country’s entire annual IT export amounted to US$350 million in 2021. At the same time, Europe has become Moldova’s largest market for software and other information technology services.

South African-based business process outsourcing (BPO) and CX provider, Merchants, has become the country’s first BPO to join the United Nations (UN) Global Compact, the world’s largest corporate sustainability initiative. The UN-led initiative encourages businesses around the world to align their operations and strategies with ten principles to accelerate and scale the global collective impact of business.

A fascinating product launch was announced in Japan by HeartCore Enterprises, Inc., a prominent software development firm, with the debut of Robot Store, an e-commerce site that sells RPA services to its Japanese business-level customers. Invoice processing, accounting reconciliation, ERP data entry, employee onboarding, sales orders processing, and other tasks are all automated by ready-to-use robots on the store.

Another new product taking the CX realm by storm, this time in America, is the introduction of Sprinklr Modern Care Lite, an enterprise-grade customer support solution developed by Sprinklr, a unified CX management provider. The platform can be set up in minutes, allowing firms to provide client services on the channels their customers use most often, such as social media, messaging software, chat software, email software, and voice technology.

A Romanian online investment platform connecting investors with technology startups, SeedBlink, has teamed-up with TDCX, a global digital CX solutions provider, in an effort to help its portfolio companies improve their sales processes and increase client satisfaction. By leveraging TDCX’s expertise, firms may expect to grow their CX teams more quickly and achieve better outcomes.

The global B2B marketplace platforms market is expected to see notable growth by 2027, according to the 2022 B2B Marketplace Platforms Comprehensive Study by AMA Research. The latest report evaluates market size, trends, and forecasts to 2027, covering significant research data and key players. Integrations with popular third-party solutions such as Customer Relationship Management (CRM) solutions and ERP systems is one of the major trends that will shape the global B2B market within the forecast period.

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