Sigma Connected Group appoints Lesley Avinou to lead client partnerships

Business outsourcing provider Sigma Connected has announced the appointment of Lesley Avinou into the newly-established role of Group Director of Client Partnerships.

As a customer experience expert, in her new role, Avinou will lead the evolution of client relationship management across all locations including UK, Australia, and USA.

Reporting to the Group’s Chief Commercial Officer Ben Jones, Lesley joins Sigma Connected from Marks and Spencer where she spent two years as Head of Customer Services, Transformation, and Partnership Management. Prior to this, she held leadership roles at British Gas, Scottish Widows, and Standard Life.

Jones has noted:

“Lesley is a first-class addition to our leadership team and brings the expertise, passion, and vision, which is vital as we continue with our global growth strategy.

Our strong client relationships are an essential part of what makes us different from other BPOs. Lesley will lead the delivery of those strong connections, working alongside our teams in the UK, Australia, and the United States as we continue to land new clients.”

Avinou added:

“Having worked on the client side for nearly 30 years, I understand the challenges that organisations can face. That puts me in a strong position to ensure we are delivering bespoke services that support our clients in being the best at what they do.

For the last six years I’ve admired Sigma Connected and its ways of working. The culture is different and Sigma have created something amazing for their people and their clients through a strong family and community approach. The industry has sat up and taken notice, and I look forward to forming a range of collaborative relationships with our clients in the months and years ahead.”