GBS WORLD NEWS | WEEK 3 | MAY 2023

It has been reported that American multinational tech giant, Google LLC, plans to support YouTube creators through the implementation of new AI models. The generative AI makes use of large language models (LLM) to automate ad-supported consumer services. Google’s latest LLM, PaLM 2, was unveiled last week. Its ability to generate human-like responses to commands and queries will enable advertisers to create their own media assets, and it will provide video suggestions for YouTube creators.

Consumer-goods manufacturer Unilever Canada has rolled out Leap Rewards, its free loyalty app that aims to help consumers save money while tackling concerns of climate change. The app educates consumers on sustainability practices and provides rewards for environmentally responsible purchases.

In South Africa, the Western Cape Government’s Department of Economic Development and Tourism hosted a youth recruitment drive – the first of five planned for 2023. Twelve employers from the BPO sector were involved in the drive, interviewing unemployed youth with the aim of offering 1,000 paid learnerships in the first drive alone.

French-based global digital business services company, Teleperformance, has been bestowed with the 2023 Global Competitive Strategy Leadership Award. The award was granted by Frost & Sullivan who assess the BPO industry and recognized Teleperformance for continuously securing its position as a global security leader, setting the industry standard for compliance, security, and privacy.

Zenvia Inc., the leading Latin American cloud-based customer experience platform has announced the integration of ChatGPT into its CX chatbot tool. This automation update will allow the chatbot to locate internal documents, enabling higher-quality answers for a wider variety of customer queries, therefore improving customer engagements.

The Indian-based IT, data management, and business process management company, Datamatics, has been recognized in the 2023 Gartner® Magic Quadrant™ for Finance and Accounting Business Process Outsourcing (BPO) Services. This is the second year in a row that the company has been included in the Magic Quadrant.

A global market research study on the healthcare supply chain BPO sector has been released by Quince Market Insights. The report predicts major growth in the next decade, and it provides detailed insights into important industry developments, the vendor landscape, market segmentation, and consumer demands.